I'm from Tel Aviv and currently based in Berlin.
My Amazon best-selling book helps UX and product designers prepare for job interviews and practice their product thinking.
My second book helps entrepreneurs and indie hackers generate ideas for a new business, side hustle or weekend project.
My new online shop sells unique and sustainable corporate swag made by small businesses. With this product I want to ensure the promo industry has better impact on people, the environment, and the economy.
I created keyboard stickers helping designers accelerate their Figma, Sketch, Notion and Adobe XD workflows. The product is used at companies like Google, Facebook, Netflix, Airbnb etc.
This AI tool helps designers generate real copy for their designs. The tool uses GPT-3 model to produce human-level texts for client websites and portfolios.
I produce custom-branded laptop stands helping companies like Samsung and Sketch to have more effective merch. This product helps thousands of people to have a more ergonomic workspace.
In 2016-2017 I led the design of multiple products at WeWork. I joined the Israeli R&D center as the 1st designer and built the foundations of the local design team.
I invented an interactive placemat for kids that improves their vegetable intake. The product is based on four scientific studies.
Since 2013 my tool is helping designers and developers accelerate their workflow. It has 100K downloads and featured in Smashing Magazine, Awwwards, Webdesigner Depot, Codrops, Sidebar, etc.
I invented a way to type emojis on a computer keyboard. The product was featured in Wired and was my first product with both digital and physical aspects.
I analyzed and visualized 12 years of bookings at Berlin techno club Berghain. The project was featured in Mixmag, DJ Mag, Electronic Beats, Pulse and Digg homepage.
I'm sending weekly UX exercises inspired and used by companies like Facebook, Google, and WeWork to interview UX design candidates. The newsletter has 10,000+ subscribers.
Occasionaly I help great companies design and build better products. I led the UX and product design of digital products for 8 years at a variety of tech companies like Tvinci (acquired by Kaltura), Mobilize, HelpAround, Commerce Sciences (acquired by Taboola), HelloDebug — a company I founded. I also worked on projects for InVision, SodaStream, and Product Hunt.
In 2014 I minimized all my belongings to 27 kg and moved to a randomly picked country, starting a more minimalistic and sustainable lifestyle.
Since then I'm researching and learning about the world's sustainability and how product design affects it:
I was responsible for popularizing legal cases against spammers in Israel. After suing the company that spammed me and being compensated, I open-sourced my court statement of claim and prepared a tutorial that went viral.
I was featured on an the Israeli mass-media and created a Facebook page providing a pro bono help with dealing with spammers.
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